QLD Tourism News in Your Language
Showing posts with label ipswich accommodation. Show all posts
Showing posts with label ipswich accommodation. Show all posts
Thursday, March 31, 2011
Nothing Beats Qld's New Slogan?
The new slogan 'NOTHING beats Queensland', is aimed at reviving the state's ailing tourism industry following a summer of floods and cyclones.
Queensland Premier Anna Bligh announced the new campaign to attract visitors back to the sunshine state, in parliament on Wednesday.
"Over the next few weeks, Queensland will be everywhere," she told parliament.
"Nothing beats Queensland is the message that will be promoted to Australia and the world as part of this tourism strategy.
"The campaign will harness the unbeatable Queensland spirit.
"Just as these disasters have not beaten us ... we aim to tell the world that nothing beats Queensland, nothing beats our beaches, nothing beats our rainforest, nothing beats our Great Barrier Reef and nothing beats a Queensland holiday."
She said the tourism campaign would be one of the biggest Australia has ever seen.
Ms Bligh said the campaign was part of a joint state and federal government $10 million package.
She said the campaign would target domestic and international media to publicise that Queensland is open for business despite a harrowing summer of disasters.
A "social networking blitz" on sites such as Facebook and YouTube would be used to drive up tourism numbers, Ms Bligh said.
An interstate marketing campaign worth $4.5 million aimed at attracting visitors over the Easter holiday period was also part of the package.
Another element of the campaign was encouraging Queenslanders to holiday at home, she said.
March 2011 - The Queensland Times
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Tuesday, March 22, 2011
Queensland's Million Dollar Memo: best incentive in the world?
Following months of speculation, Tourism Queensland has finally revealed its A$6.9 million global campaign "Million Dollar Memo" designed to lure businesses to compete to win A$1 million in tailor made incentive experiences to use throughout the State.
Due to the State's flooding and cyclone disasters earlier this year, the 18 months in planning campaign was set to launch at AIME last month but was postponed and instead launched via Channel Nine's Today Show in Gold Coast's Palazzo Versace Hotel by Premier Anna Bligh.
Focussing on growing its incentives market, Ms Bligh said there was plenty of room to increase its current $334 million MICE market, who spend an average 2.5 times more than regular travellers.
"Every year companies invest billions of dollars in corporate reward holidays for their staff," Ms Bligh said.
"This is a global competition and ultimately we want to increase our incentive market not just now, but forever."
Million Dollar Memo is open to any company with 3 or more staff and requires teams to present a 1 minute video of why they think their company is a great place to work and why Queensland would be the ultimate reward destination.
With the tagline, "Did you get the Million Dollar Memo", the advertising campaign pitches Company vs Company, Brand vs Brand, Workplace vs Workplace.
Partnering with Tourism Queensland, Queensland Government, The convention bureau and Virgin Blue, the campaign comes after the State's hugely successful "Best Job in the World" marketing ploy.
"This is a very exciting moment for us, Queensland will always be the leisure capital, it's now time to broaden our tourism scope," Tourism Queensland, CEO, Anthony Hayes said.
Minister for Tourism, Manufacturing and Small Business, Jan Jarratt said the four-year global campaign aims to position Queensland as an incentive destination tapping into the lucrative market.
"In the 12 months to September 2010, 1.7 million Australian and international visitors undertook an incentive experience in Australia and spent over $1 billion," she said.
"Not only is this campaign going to be a great boost for the Queensland Tourism Industry we're also telling the business world that beautiful Queensland is open to visitors."
Million Dollar Memo is officially open to applications, and will close on May 1, with a 50 company shortlist revealed by August which will be dropped to just 20 companies and will also include a visitor vote wildcard. A representative from each of the 20 companies will visit Queensland and taken on a special incentive journey, while the final winner will be announced on August 31.
Applications will be presented online, and Mr Hayes expects the campaign, similarly to the Best Job, will go viral in countries where Tourism Queensland have no representation office.
Mr Hayes and Ms Bligh said the judging panel, which has yet to be revealed, will be focussing on finding companies which represent the "X Factor", and puts every business from small to large corporations on equal footing despite any range of amateur or professional production videos submitted.
Ms Bligh said that whilst the Best Job focussed on individual applications which may have deterred entries, Million Dollar Memo relies on a group effort which can also be used as a team building exercise.
"We expect to see some very fierce competition but a lot of fun too. People are creative and want to get involved. Subliminally of course, the message we are also sending is Queensland is open for business," Ms Bligh said.
The winning company will be given free range to design any type of incentive trip, to be used within 12 months, for any amount of staff totalling A$1 million. The budget is not expected to be taken from Queensland Government, according to Ms Bligh, as numerous tourism operators have approached the task force offering support for the campaign.
"The million dollars will be contributed by tourism operators, but quite possibly we expect very little to come from Government spending," she said.
For more information or to enter, visit www.milliondollarmemo.com
(Source: eTravelBlackboard 18th March 2011)
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Tuesday, June 29, 2010
Tickets on Sale Tuesday for Brisbane Test against Springboks

Tri-Nations – now for the real thing
The Wallabies acknowledge they are still a work in progress, New Zealand has focused its preparations on ways to nullify the aerial superiority by South Africa, and the Springboks have to explain some baffling backline selections to convince certain critics that they will successfully defend their Tri-Nations crown.
The Tri-Nations campaign will kick off at Auckland on 10 July with a Test between New Zealand and South Africa.
Australia
After scraping through against Ireland with a rather flattering score line of 22-15 last Saturday, Australian captain Rocky Elsom acknowledged that his team still had much work to do to be competitive in the Tri-Nations competition.
“We just weren’t sharp enough and not on the same page [as New Zealand and South Africa],” he said.
Australia has been viewed by some notable rugby critics as the likely winner of the World Cup in 2011.
Os du Randt, current Springbok scrum doctor, said he was extremely impressed by the performance in the scrums by some of the Australian Super 14 teams.
Players such as Ben Alexander and Benn Robinson buried the myth that the Australians were vulnerable against giant scrumming machines.
They could field a potent backline with game breakers who have the ability to run impressive opponents ragged, he said.
But Australia could not field its first-choice props lately, and lost the second Test against England as a result.
John Eales, the former Australian captain, said the goal of the Wallabies must be to raise the standard of their poor performances.
“The differential between our best and poorer performances is substantial. and great teams show minimal variation,” he said.
Symptomatic of the uncertainty with this team is the goal-kicking standoff. Curiously, right-footed Quade Cooper takes aim from his preferred left side of the field and goofy-footed Matt Giteau lines up from the right side. They seemed to swap around the midfield duty.
“A show of faith in both, you might say. But it could also be viewed as a lack of faith in both,” Eales warned.
New Zealand
The Springboks' dominant lineout and New Zealand's inability to handle the high ball were features of last season's "blackwash" in the Tri-Nations, but there is confidence that those areas have been addressed well, reported the New Zealand Press Association (NZPA).
Forwards coach Steve Hansen, who must again try to outwit world-class lock Victor Matfield, reckoned the lineout had improved several notches on this stage last year.
"We now step up into the big boys' league and I think we can go in there with some confidence, as long as we keep it smart and keep it simple and people do their job," he said.
Winger Cory Jane, a standout figure in New Zealand's hammering of Ireland and twin defeats of Wales, expected another aerial bombardment even though this season's rule interpretations had prompted less kicking in general play.
"I presume they'll keep kicking, we just have to keep working on our counter-attack," Jane told NZPA.
Graham Henry, the All Black coach, made an unexpected manoeuvre at the end of last week by dropping four noted players when unveiling his Tri-Nations squad.
And that is arguably New Zealand’s greatest single mystery, and also its biggest problem. In eight years at the helm, Henry has never once selected the same 22 players for successive Tests. That contributed to New Zealand's defeat in the 2007 World Cup quarterfinal when a lack of backline leaders in the team gifted the France the match.
While Henry likes to keep his players honest, he also feeds inconsistency and insecurity.
South Africa
South Africa played with vigour and intensity in dismantling Italy in East London.
“I am much happier. We got the send-off for the Tri-Nations we needed. We wanted a good workout and we wanted to play much better – and we did both,” coach Peter de Villiers said of his team's 55-11 win over Italy.
What was baffling, though, were the choices of the substitute bench for the internationals at Auckland, Wellington (17 July) and Brisbane (24 July).
South Africa will start with Enrico Januarie at scrumhalf, a man who looked out of sorts in the second Test against Italy. The team flirted with Ruan Pienaar as substitute wing, used Jean de Villiers as wing as well, and announced the inclusion of Francois Hougaard in the Tri-Nations squad.
According to certain critics, De Villiers' reasoning behind the move is to use Hougaard as scrumhalf substitute. Hougaard has not featured for the Bulls at scrumhalf in the past two seasons.
Pienaar represented the Sharks in this position in the final half of the Super 14 season and at times edged Fourie du Preez in terms of excellent form.
Yet, the Bok management persists with Januarie, and is contemplating the move to use Hougaard in a position in which he has not been tried and tested at this level.
Hougaard has been sensational at wing for the Bulls, but scrumhalf? It does not make sense.
Another possible blunder was not to use Francois Steyn’s massive boot as a possible weapon. If Steyn looked rusty against Wales, his form might have been improved by using him in the lesser internationals off the substitute bench against Italy.
Zane Kirchner has struggled to make the step up to the Springboks from Super 14 level.
Despite these reservations, most pundits give the Boks a chance to repeat their Tri-Nations triumph of 2009. The Kiwis may not have the benefit of a psychological advantage playing at home against South Africa.
The Bulls and the Stormers were overwhelmingly successful in New Zealand, and even the Sharks scored two notable victories there.
South Africa’s formidable performances in the lineouts, scrums and at the rucks will send a few shivers down the spine of the All Blacks and the Wallabies.
And there are sufficient superb game-breakers at the back to keep the New Zealand and Australian teams honest come Tri-Nations time.
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