For the first time in more than a decade, Chinese visitors will be able to fly direct to Queensland thanks to a deal brokered by Tourism Queensland, Brisbane Airport Corporation and China Southern Airlines.
The first Chinese passengers to fly direct to Queensland since 1997 will arrive in Brisbane later this year, opening the door to a potential extra 3600 Chinese travellers a month.
To promote the new flights, Tourism Queensland will partner with Tourism Australia and China Southern Airlines in a $520,000 campaign which will see images of Queensland on outdoor screens in Shanghai and on the sides of buses and trains.
Previously Chinese visitors had to transit through Sydney or Melbourne to get to Queensland so providing the option for Chinese travellers to fly direct into Brisbane and easily connect to a range of Queensland destinations allows them to bypass the southern states and spend more time and money in Queensland.
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